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The Mettā View

Brand work that feels like therapy (the good kind)


WELCOME TO THE METTĀ VIEW

The Mettā View weaves together stories, lessons, and reflections from the varied areas of my work—business development, conscious communication, coaching, mindfulness, and strategy, while offering a mindful lens that invites new perspectives and insights. It’s a gift from my heart-mind to you, dear reader. May it bring you inspiration and invite moments of reflection and connection. ✨


Brand work that feels like therapy (the good kind)

On energy, psychological safety, and what actually happens when we work together.


Two weeks ago, while recording an episode of my podcast The Mettā Interview, my guest — also a consulting client of mine — said something that made me beam.

"I could talk for another two hours and yeah, [...] you are a great coach. It's therapy. It's therapy.

She'd already said those words to me once before, back in October. It was after our first foundations session. She and her co-founder sat with me for two hours while I unfurled my many questions to help expose and clarify their business objectives.

That first time, I remember the inner "woo hoo" feeling. I smiled, and it felt like it came from the inside out. “Yes. This is good work. This is what I love doing.” I thought to myself.

Hearing the same person repeat these words, months later, this time during a podcast recording where we were both beaming at each other, that hit differently.

I've been thinking about how to describe what I do. Because 'consultant' and 'coach' don't quite capture it. But maybe these moments do.

A few days later, I interviewed Giulia Galli, a parental and fitness coach who, like me, spent 20 years in luxury fashion communications. At the end of our conversation, she said:

"Your questions, your presence, your rhythm, and the space that you've allowed me have unlocked so much more than what I had. The conversations I had with you, even this one, especially this one, have added so many pieces. So thank you very much for this."

This felt even more special. Tender, even. To hear these words from Giulia, an accomplished NLP practitioner, a former communications director, this was more than validating.

It also gave me something I can offer you: insights into my energy, how it feels to work with me, something we all struggle to articulate about ourselves.

These kind people's words offer an interpretation beyond what my writing can give you. And it's especially hard to 'get' what the benefits are of working with someone you don't know well. Words like 'communication expert' and 'consultant' are just vessels. They don't tell you who I am to you.

Fashion designer Bella Freud (great-granddaughter of Sigmund, the daughter of painter Lucian), host of the popular Fashion Neurosis podcast where she puts famous people on a sofa for psychoanalysis-style conversations (recent guests include Esther Perel and my ex-boss Christian Louboutin) wrote in The Sunday Times Style magazine about visiting me at the Louboutin office in 2011:

"As she talked, her brilliance and resourcefulness sparkled around her, like the aura that surrounds Tinker Bell in the Peter Pan film. I found myself thinking, 'Who needs Gisele, when you could marry a woman like this?' Someone so clever and constructive that you could bask in the contentment of their competence."

Bella’s words are interesting because they speak to something that I wouldn’t quite know how to qualify. My energy. My resourcefulness. The fact these words appeared in print (and are still on the Times website) is helpful. As if they were indelible.

I smile when I consider how the great-granddaughter of the founder of psycho-analysis speaks of my energy as magical, while my clients tell me my work feels like therapy. Isn’t that something?

That’s why people don’t just come to me for strategy.

They come for the space I hold and for how I help them see themselves.

For my intellectual curiosity, my resourcefulness and understanding of what's shaping the zeitgeist.

For my moral and ethical core, shaped by years of study in yoga, mindfulness, and Buddhist practices. Maybe they stay for all of the above, and also because “holding space” is just code for the psychological safety they find with me, which is what allows them to dig deep and bring out what matters most.

I dropped out of university because I didn’t get what my studies would do for my future. And I found that I love working. I like seeing results. That’s why sales and PR were so satisfying. You know how well you’re doing; it’s measurable, and you don’t even need clever marketing reports to tell you how well you’ve done.

The work I do now is just as satisfying. I'm still driven by the desire to be effective for my clients, to make magic happen, as I used to say. It may not take the shape they think it will, but it's always rewarding.

I'm opening a handful of consulting spots starting March 1st. If any of this resonated—if you're building something that doesn't quite fit existing categories, if you're surrounded by people who don't get what you're building, BOOK A DISCOVERY CALL or simply reply to this email.


Warmly,

PS. The podcast interview with Oana Budicca comes out next week. If you’re not yet subscribed to the Metta Interview, you can do so right here on Apple Podcasts or on Spotify. Find out more about previous episodes and contributors right here.

The podcast with parental coach Giulia Galli is out! Listen to her speak about ‘what is my intention”? And join us for her masterclass on March 4th to explore Intentional Parenting.

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What is my intention? with G...
Feb 18 · The Metta Interview
79:16
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PPS. The image at the top of this post is a sacred portrayal by artist Lucia Dami, whose work brings the unseen into the seen. She overlaid patterns of light and energy onto my portrait, making visible perhaps what Bella described as an aura, what my clients experience. The timing of discovering this artwork felt synchronistic, arriving just as I was writing about the very thing it depicts. Lucia will be offering a masterclass for Le Trente very soon. In the meantime, you can listen to her interview with me on Out of the Clouds.


Dear reader, thank you!

I don't take your time or attention for granted and I hope you've found this newsletter and its content intriguing, perhaps exciting or even worth sharing. And if this didn't float your boat, by all means, unsubscribe! Not that you needed my permission but there, you have it.

Discover Le Trente Le Trente is a hybrid social learning studio headquartered in Geneva — a space where open-minded people and purpose-driven brands connect through salons, workshops, masterclasses and mindful gatherings, in person and online. Find out more at LeTrente.com.

Don't miss what's coming Subscribe to our Luma calendar to be the first to know about upcoming events — online and IRL.

Listen in The Mettā Interview is live — generous conversations with brilliant humans, available on all major podcast platforms and on video via Spotify and YouTube. And if you enjoy long-form conversations with great thinkers, entrepreneurs and artists at the crossroads of business and mindfulness, explore Out of the Clouds.

Ready to work together? I offer deep, one-to-one story coaching — a 9–10 month partnership for people ready to rewrite the stories holding them back and step fully into what's next.

For founders and leaders, I also offer strategic consulting — whether you're preparing to launch or reconnecting with the foundations of an established business.

Feel free to drop me a line if you have questions.

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The Mettā View

The Mettā View weaves together stories, lessons, and reflections from the varied areas of my work—business development, conscious communication, coaching, mindfulness, and strategy—while offering a mindful lens that invites new perspectives and insights. It’s a gift from my heart-mind to you, dear reader. May it bring you inspiration and invite moments of reflection and connection. About me? Formerly a business fashion executive for Christian Louboutin, I'm now an entrepreneur, mindfulness coach, podcaster & writer. Weekly I share the Mettā View, but you can also find me on Out of the Clouds, a podcast at the crossroad between business and mindfulness. For meditation offering, head over to Insight Timer.

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